Push boundaries, overcome obstacles, and achieve greatness.
To create a website that would effectively communicate the Zoo's mission to educate and inspire visitors, as well as reinforce its conservation efforts.
This required a user-friendly, Tessitura-integrated website that would make it easy for visitors to engage with the Zoo's programs and events. Specifically, the website needed to ensure that members could easily access discounts and offers, while also streamlining the booking process for School Education Programs, Kids Camps, and Special Events. By moving these tasks online, the Zoo aimed to create a more convenient and accessible experience for both staff and visitors alike, allowing everyone to focus on enjoying all that the Zoo has to offer.
Transforming obstacles into opportunities.
To address these challenges, we leveraged automation and agency to develop a streamlined, self-service online platform that empowers Calgary Zoo members, teachers, parents, and visitors alike. Our solution included the following features:
- An online self-service account module that gives members full control over their memberships, including member discounts, special offers, and automated renewals. Pages are created and maintained by Calgary Zoo staff, using an intuitive graphic interface. This approach utilizes the Tessitura-integrated Jixaw Content Management Solution (CMS), which enables the Zoo's staff to focus on media, messaging, and analytics, while ensuring members receive their pricing rules, discounts, and offers automatically.
- To control crowds, and ensure a smooth experience for staff and visitors alike, high-volume events held at the Zoo require customizable functionalities for daily admissions and timed ticket entry, including integrated preferred access, discounts and offers for existing and new members.
- A self-service online education program that enables teachers to book school trips and camps right from the website, anytime. After setting up a school account, teachers can select a grade level, subject matter, and preferred date to complete their booking. This feature saves time and keeps everyone in the loop without requiring payment upfront. The same process applies to Kids Camps. Parents are able to log in to their account, select a camp, enter their child’s information and they’re ready to go! No more waiting for business hours to speak on the phone, and all necessary information is saved to an account.
- A cutting-edge ticketing system that adapts to a variety of non-standard venues used for special events held throughout the year, including Mother's Day Brunch, Adult Nights, and Zoo Lights. Select-Your-Own-Seat functionality was seamlessly integrated with Tessitura for a variety of spaces, including outdoor areas, bars, dining areas, and lecture theaters, ensuring a hassle-free booking experience for patrons.
Seamless solutions that drive success.
